We turned the six well-known ‘reactions’ of Facebook into genuine Devils-supporters for Samsung, proud sponsor of Red Devils. If there is one thing that true supporters would never miss, it must be the matches of their heroes. For the occasion, we put in motion our special Newsroom, where our dedicated team of Social Content Managers, creatives, designers, accounts and client follow de matches of the Belgian Red Devils and react to every important event in real time. After the first two matches our little digital supporters have built up a loyal fan club of their own. Space was responsible for the media part.Watch
The annual Leo Burnett Cannes Predictions, with a track record of more than 84% accuracy, spotlights a short list of campaigns with strong likelihood of winning a prestigious Lion among tens of thousands of submissions. The work was selected by Mark Tutssel, global chief creative officer of Leo Burnett Worldwide, creative chairman of Publicis Communications, and jury president of Direct at this year’s awards festival.Watch
The 2015 Topspots Awards - the best TV spots of the year according to Medialaan viewers - have been named. The spot “Blue Pill” for the new Fiat 500X, that we adapted for Belgium and Luxembourg, captured the Gold. This commercial apparently not only makes people dream of the Bella Italia, but it also paints a smile on their face.Watch / More Info
Some weeks ago, we were pleased to receive the Medialaan Fairtime Award for Think-Pink. A priceless gift for the national association that fights for a better awareness of breast cancer. So, now they can spread the important message that women should have their breasts examined regularly. Because women tend to neglect this important appointment in their ever so busy lives, we ask men to remind them to do so. Everyone knows, men have a very special relationship with breasts. They are inexhaustible about them, they see them everywhere. This is the basis of this campaign, which has since been produced and broadcasted on all Medialaan TV and radio channels.Watch
What’s better than being able to live and share together the excitement around the Euro 2016? Thanks to Samsung products, you can follow, post, share, listen, watch and enjoy the Red Devils’ performances. Samsung being a very proud sponsor of our national team, we created the campaign “Share the Excitement”, with a movie that highlights the close relationship between our Devils and their supporters. Shorter versions of the movie are aimed for television, sponsoring and pre-rolls. We also developed print and outdoor campaigns as well as a big digital one with a social panel that invites people to practice the concept “Share the Excitement”.Watch
The Annual Master in Media Awards (AMMA Awards) 2016 recently took place at the Auditorium 2000 of Brussels Expo.The jury, leaded by Kris Coumans (Marketing Manager of Mercedes-Benz Cars), evaluated more than 110 cases in 10 different categories. And we are proud to announce Space were one of the happy winners with Bronze Award in the category Best Media Strategy for Leo Burnett’s “Dash, a ‘familie’ story” campaign. The campaign is about young people always relying on their parent’s when starting their new life, especially when it comes to washing their clothes. It consisted of a tv commercial in several formats, an online “testimonial” film and Dash-sponsored webisodes, conceved as spin-offs of VTM’s most popular soap “Familie” in which viewers could follow a young couple preparing for parenthood.Watch
The prize? Media and production budgets for TV and radio campaigns created for Think Pink.
Our approach was to change who Think-Pink targets in their communication. Traditionally, Think-Pink would try to create awareness among women as it affects them most. However, we want to appeal to men in a very funny and intelligent way.
Having only started our collaboration last December, we are very proud that this first joint venture was selected out of 46 other participants. This campaign will enable Think-Pink to communicate to a mass audience in a creative and different way for the first time. These campaigns will go in production and be launched on VTM, 2BE, Vitaya, Qmusic and JOE FM in May and June, so stay tuned!
Romina Devuyst recently joined our team as Account Manager for Samsung and P&G. She comes from Medialaan, where she worked for 3 years as a TV Account Manager. Before this, she was Digital Account Manager at Persgroep. After 6 years managing the finished product, she wanted to enrich her experience by being involved into the creative process.
Romina studied Communication, orientated in Strategic Business Communication and Marketing. It is at that time she catched the advertising virus from Fons Van Dyck during the Advertising Theory and Brand Strategy course. She then completed her training with an Executive Master in Marketing and Advertising at the Solvay Business School, with the support of Persgroep.