The Belgian agencies Leo Burnett and Saatchi & Saatchi have decided to fuse. The new company will go by the name Leo Burnett. Starting from January 1st 2017 all employees will fysically work together in a new office on the Tour&Taxis campus in Brussels, together with the other Publicis One Belgium agencies.
The new agency will be managed by four people: Kaat Danneels, leading Leo Burnett since Januari 1st of 2014, soon to be Managing Director; Yves Van Landeghem (Saatchi & Saatchi) as Strategy Director; Niels Schreyers (Saatchi & Saatchi) assumes the role of Creative Director; and Jeroen Vernelen (Leo Burnett) will be Business Director.
The EC might be over, but everyone is still looking for the missing soccer stickers to complete their Panini album. We have used this Panini-hype to launch a campaign for Missing Children Europe. In a print advertisement and an online movie we see someone completing a sticker album with stickers of missing children. Of course, this album is not really for sale, but you can order your missing stickers for your Panini via www.missingstickers.eu. The money you pay for those, goes entirely to Missing Children Europe to support them in their search for missing children.Watch
We turned the six well-known ‘reactions’ of Facebook into genuine Devils-supporters for Samsung, proud sponsor of Red Devils. If there is one thing that true supporters would never miss, it must be the matches of their heroes. For the occasion, we put in motion our special Newsroom, where our dedicated team of Social Content Managers, creatives, designers, accounts and client follow de matches of the Belgian Red Devils and react to every important event in real time. After the first two matches our little digital supporters have built up a loyal fan club of their own. Space was responsible for the media part.Watch
The 2015 Topspots Awards - the best TV spots of the year according to Medialaan viewers - have been named. The spot “Blue Pill” for the new Fiat 500X, that we adapted for Belgium and Luxembourg, captured the Gold. This commercial apparently not only makes people dream of the Bella Italia, but it also paints a smile on their face.Watch / More Info
The annual Leo Burnett Cannes Predictions, with a track record of more than 84% accuracy, spotlights a short list of campaigns with strong likelihood of winning a prestigious Lion among tens of thousands of submissions. The work was selected by Mark Tutssel, global chief creative officer of Leo Burnett Worldwide, creative chairman of Publicis Communications, and jury president of Direct at this year’s awards festival.Watch
Some weeks ago, we were pleased to receive the Medialaan Fairtime Award for Think-Pink. A priceless gift for the national association that fights for a better awareness of breast cancer. So, now they can spread the important message that women should have their breasts examined regularly. Because women tend to neglect this important appointment in their ever so busy lives, we ask men to remind them to do so. Everyone knows, men have a very special relationship with breasts. They are inexhaustible about them, they see them everywhere. This is the basis of this campaign, which has since been produced and broadcasted on all Medialaan TV and radio channels.Watch