The Annual Master in Media Awards (AMMA Awards) 2016 recently took place at the Auditorium 2000 of Brussels Expo.
The jury, leaded by Kris Coumans (Marketing Manager of Mercedes-Benz Cars), evaluated more than 110 cases in 10 different categories. And we are proud to announce Space were one of the happy winners with Bronze Award in the category Best Media Strategy for Leo Burnett’s “Dash, a ‘familie’ story” campaign.
The campaign is about young people always relying on their parent’s when starting their new life, especially when it comes to washing their clothes. It consisted of a tv commercial in several formats, an online “testimonial” film and Dash-sponsored webisodes, conceved as spin-offs of VTM’s most popular soap “Familie” in which viewers could follow a young couple preparing for parenthood.Watch
Romina Devuyst recently joined our team as Account Manager for Samsung and P&G. She comes from Medialaan, where she worked for 3 years as a TV Account Manager. Before this, she was Digital Account Manager at Persgroep. After 6 years managing the finished product, she wanted to enrich her experience by being involved into the creative process.
Romina studied Communication, orientated in Strategic Business Communication and Marketing. It is at that time she catched the advertising virus from Fons Van Dyck during the Advertising Theory and Brand Strategy course. She then completed her training with an Executive Master in Marketing and Advertising at the Solvay Business School, with the support of Persgroep.
The prize? Media and production budgets for TV and radio campaigns created for Think Pink.
Our approach was to change who Think-Pink targets in their communication. Traditionally, Think-Pink would try to create awareness among women as it affects them most. However, we want to appeal to men in a very funny and intelligent way.
Having only started our collaboration last December, we are very proud that this first joint venture was selected out of 46 other participants. This campaign will enable Think-Pink to communicate to a mass audience in a creative and different way for the first time. These campaigns will go in production and be launched on VTM, 2BE, Vitaya, Qmusic and JOE FM in May and June, so stay tuned!
Our client, Samsung Electronics, has been awarded by the Cannes Lions International Festival of Creativity with the Creative Marketer of the Year award. This prestigious award recognises a brand’s enduring and strong belief in the power of creativity.
The award is given for sustained creative performance at the Cannes Festival, Lion wins spanning multiple categories. Creativity driving business success. And creative contributions from multiple markets.
Samsung Electronics took home no less than 27 Lions last year and racked up 75 Lions over the history of the festival.
We at Leo Burnett are very proud to play our part in this inspiring success story that we hope will last for many years to come!
Once again, we as Leo Burnett are proud to announce that our network has been named the winner of the prestigious “All Gunns Blazing” category according to the 2015 Gunn report! Thanks to our amazing clients and great talents over the world, we are maintaining our leading position for the seventh time in the past eight years. The “All Gunns Blazing” category is ranked based on an agency’s ability to present new-world and integrated thinking on a global scale, marking the future of advertising.
Moreover, no less than 2 of our clients are part of the "most-awarded advertisers". First is our very beloved P&G, which scored no more than 2 distinctions with its Always #LikeAGirl campaign. Samsung got rewarded for its Safety Truck campaign.
Leo Burnett is looking for an experienced Account Manager (m/f)
We think you are that bright professional with about 3 to 5 years experience. We think you can take the lead of our international accounts. We think you you have the necessary negotiation skills and stress resistance to cope with demanding top level personalities. We are convinced you know how to handle budget restraints and at the same time generate business opportunities, that your excellent planning and language skills (FR, NL, UK) are second nature to you and your knowledge of digital marketing and events&activation only adds to our belief that you are the one for this challenging job.
CAN YOU PROVE US RIGHT?
Then send your résumé and motivational letter to email@example.com.
Our Samsung ‘You Awards’ campaign is definitely on! On the menu: a vast integrated campaign through digital, social and other more classical media. The platform www.youawards.be hosts the best selfies of the year, best special effects, best #style pics, best ♥♥♥ pics, best actor/actress in a GIF and best workout pics. Check it out!Watch